Vapour
Designing for "nothingness" (air, mist, vapor) is paradoxically difficult; in the skincare industry, transparency can easily feel generic. To make the absence of weight feel premium, I designed the brand identity entirely by subtraction.
Designing for "nothingness" (air, mist, vapor) is paradoxically difficult; in the skincare industry, transparency can easily feel generic. To make the absence of weight feel premium, I designed the brand identity entirely by subtraction.
